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Taking aim: Successfully pitching to the media

It’s simple, really. If you give reporters something relevant, interesting and new, they will be interested. That was the advice of four top journalists participating on a conference call during which we discussed the topic of being heard in an increasingly information-heavy world. The journalists on the call included Lisa Belkin, contributing writer for the…

Spice up your writing—and horrify your readers

Today, we are going to talk about punctuation. But not just any punctuation. We aren’t going to talk about the little “helpers” we learned about in grade school. Commas, periods, question marks, apostrophes, slashes (the solidus) and exclamation points fall into this category. As do the ones most still haven’t quite mastered such as the…

The hidden cost of typos

How important is good writing? After all, this is the Internet age where everything is fast, fast, fast—who cares whether or not U R a gr8 writer, right? I’ll tell you who. Your customers. The folks who pay your bills. They want to understand you and they want to understand your products and services. And…

Giving back is good for business

Your business, whether you like it or not, is more than just an enterprise. It is a living, breathing citizen of our community. It gives and it takes­—just like real people. It pays taxes to and benefits from local government—just like real people. And, just like people, businesses have certain responsibilities within a community. They…