Tag: public relations

Laiterie de l’Outaouais: Now that’s customer service

A few days ago, we pulled into Costco to “pick up a couple of things.” You know how that goes. Three hundred bucks, two shopping carts and a hernia later, we load up the car and head home. The kid inside me was anxious to get there because we had picked up a treat—chocolate milk.…

Taking aim: Successfully pitching to the media

It’s simple, really. If you give reporters something relevant, interesting and new, they will be interested. That was the advice of four top journalists participating on a conference call during which we discussed the topic of being heard in an increasingly information-heavy world. The journalists on the call included Lisa Belkin, contributing writer for the…

Giving back is good for business

Your business, whether you like it or not, is more than just an enterprise. It is a living, breathing citizen of our community. It gives and it takes­—just like real people. It pays taxes to and benefits from local government—just like real people. And, just like people, businesses have certain responsibilities within a community. They…