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The Pyramid Principle, Part 2: Build your writing from the top down

By Ron JetteWritingbetter thinking, disorganized, editing, organized, pyramid, structure, writing

[In The Pyramid Principle, Part 1, we discussed author Barbara Minto’s theory of business writing as outlined in her book, The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving. Specifically, we looked at how good writing is dependent not only on style, but also on ensuring a logical structure and order. That is…

The Pyramid Principle, Part 1: Better writing starts with better thinking

By Ron JetteWritingbetter thinking, disorganized, editing, organized, pyramid, structure, writing

From briefing notes and memos to reports, presentations and proposals, for most of us, writing is an essential part of our business lives. What distinguishes a clear, dynamic report or a persuasive, well-written proposal from a muddy mess? The answer, according to business consultant and writer Barbara Minto, is in the pyramid. In her book,…

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Canadian Chamber of Commerce

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Orléans–Cumberland Community Resource Centre

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Augustine Bater Binks

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Inside Edge Properties

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Transport Canada

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Canadian Chamber of Commerce

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Criminal Defence Attorney

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AGB Lawyers

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Innovation Partners International

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Chartered Accountant

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Cuisine & Passion Gourmet Foods

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Inside Edge Properties

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Trinity Communications Group

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Health Canada

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IPEX Inc.

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Canadian Chamber of Commerce

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OakWood Design + Build

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Chartered Accountant

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Antara Financial Group

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The Conference Board of Canada

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Castor Heating and Cooling Ltd.

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ABORG Computing

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Executive Director
International Policy Governance Association

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Ottawa International Airport Authority

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Augustine Bater Binks

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Keenan Health Centre

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Transport Canada

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Gaetan Buttigieg
AGB Lawyers

Tag: pyramid

The Pyramid Principle, Part 2: Build your writing from the top down

The Pyramid Principle, Part 1: Better writing starts with better thinking