Tag: women

“Hey,” she said, “don’t touch my Harley.”

Imagine having customers so loyal that they tattoo your logo on their arms. That’s the kind of brand awareness—and loyalty—Harley-Davidson enjoys. So, imagine the eye-popping that went on when H-D discovered that its fastest-growing market was. . . women! The marketing department immediately started making plans to invest heavily to secure that market. Why would…