How important are proper grammar, syntax, consistency, accurate punctuation and diction (to name just a few)? After all, this is the Internet age where everything is fast, fast, fast–who cares if u r a gr8 writer, right?
Your audience cares.
Poorly written content goes right to the heart of your credibility. And before you can sell anything—a product, service, program or even an idea—you must be credible.
You audience won’t tell you you need an editor. But they will notice—and your reputation will suffer because of it.
An investment in editing
Do you know who else cares about editing? Charles Duncombe.
A UK businessperson, he measured the revenue-per-visitor before and after his website was edited. The end result? Revenues doubled after the errors were corrected.
More examples. . .
- NASA’s Mariner 1 rocket was destroyed in 1962 after a tiny coding/typing error sent it off course, costing about $18.5 million at the time.
- The infamous 1631 “Wicked Bible” famously omitted the word “not” from the Seventh Commandment. The text accidentally instructed readers, “Thou shalt commit adultery.” A major scandal ensued.
- Mizuho Securities lost about $225 million after a “fat finger” typing mistake was made during a stock trade in 2005.
- Alitalia, which mistakenly listed some business-class tickets at $39 instead of $3,900, ended up taking a multimillion-dollar hit when travelers booked them.
- A misplaced comma cost Lockheed 70 million dollars in 1999.
I think you get the point.
Are typos, poor grammar and murky writing worth the potential loss of revenue, donations or supporter loyalty?
Contact me now to learn more about how my editing can contribute to your success. Line by line, word by word, I will help make sure your text is clean, clear, concise and compelling. Alliteration is free.
Tel.: 613-850-5554 (talk or text)
Email: ron@ronjette.com
Or, you can use the form below.