better thinking

The Pyramid Principle, Part 2: Build your writing from the top down

By Ron JetteWritingbetter thinking, disorganized, editing, organized, pyramid, structure, writing

[In The Pyramid Principle, Part 1, we discussed author Barbara Minto’s theory of business writing as outlined in her book, The Minto Pyramid Principle: Logic in Writing, Thinking and Problem Solving. Specifically, we looked at how good writing is dependent not only on style, but also on ensuring a logical structure and order. That is…

The Pyramid Principle, Part 1: Better writing starts with better thinking

By Ron JetteWritingbetter thinking, disorganized, editing, organized, pyramid, structure, writing

From briefing notes and memos to reports, presentations and proposals, for most of us, writing is an essential part of our business lives. What distinguishes a clear, dynamic report or a persuasive, well-written proposal from a muddy mess? The answer, according to business consultant and writer Barbara Minto, is in the pyramid. In her book,…

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Tag: better thinking

The Pyramid Principle, Part 2: Build your writing from the top down

The Pyramid Principle, Part 1: Better writing starts with better thinking