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Junk marketing: Three ways to lose credibility

By Ron JetteMarketingcredibility, junk marketing, trust

Who doesn’t love a good statistic? Reading them can be interesting and using them can make us sound knowledgeable. Here are a few random statistics you might enjoy. . . Using videos on your product pages will increase sales, on average, by 43.7%. Eye-tracking studies show that your website has less than four seconds to…

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Ottawa International Airport Authority

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Castor Heating and Cooling Ltd.

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Judith Cane
Antara Financial Group

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Dr. Dirk Keenan
Keenan Health Centre

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AGB Lawyers

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Inside Edge Properties

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Chartered Accountant

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Augustine Bater Binks

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Susan Mogensen
Executive Director
International Policy Governance Association

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Peter Stewart
Executive Director
Orléans Chamber of Commerce

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Mike Feinson
Innovation Partners International

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Bob Grant
Transport Canada

“I thought that you’d like to know the reaction to Powering Up has been very positive. Included in this commentary was how clear and effective the messaging is. For example, the Secretary General of an important international agency commented that it was one of the best reports he’d read.

Shirley-Ann George
Canadian Chamber of Commerce

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Paul Lewandowski
Criminal Defence Attorney

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ABORG Computing

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MultiNexus Corporation

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OakWood Design + Build

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The Conference Board of Canada

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AGB Lawyers

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Orléans–Cumberland Community Resource Centre

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Transport Canada

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Ottawa International Airport Authority

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Cuisine & Passion Gourmet Foods

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Valerie Lasher
Health Canada

“Please accept my thanks for the dedication and effort you put into Powering Up. We sincerely appreciate that you put far more work into it than either of us intended at the outset. There is no doubt that your commitment to ‘getting it right, no matter what it takes’ has turned our ideas into a platform document we’ll be able to use for years to come.”

Shirley-Ann George
Canadian Chamber of Commerce

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IPEX Inc.

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Augustine Bater Binks

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Chartered Accountant

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Innovation Partners International

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Norman C. Miller
Chartered Accountant

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Lee Underwood
Trinity Communications Group

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Grill Master Express

“Any good writer can use proper grammar and spelling but the writers stand out because they write to sell. Even more than that, they produce text that needs little, if any, revisions—that makes my job a lot easier.

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Inside Edge Properties

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Office of the Superintendent of Bankruptcy

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The Ottawa Hospital Weight Management Clinic

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Canadian Chamber of Commerce

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Julio Garasa
Human Resources and Skills Development Canada

Tag: trust

Junk marketing: Three ways to lose credibility