Taglines. Do they really serve a purpose or are they just cute and clever plays on words that amount to nothing more than marketing fluff?

Let’s step back a bit and look at the bigger picture.

Your brand is not just your logo or signage. Your brand is everything people think about when they think of you. In other words, your brand is what your clients, members or stakeholders say it is.

Here’s the good news. You can influence their thinking.

And a good tagline can go a long way to doing that.

Your company name, along with a great tagline, should tell potential customers, stakeholders or members three things:

• who you are
• what you do; and
• what’s in it for them.

That, alone, should give them a reason to take the next step: contact you.

Yes, taglines matter. And I work hard to ensure arresting creativity when we develop yours. Use the form below or contact me today at ron@ronjette.com or 613-850-5554 (text and talk) and let us show you how we can fit so much information into so few words.